| design58 | social media consultancy | huddersfield, west yorkshire, uk

Don’t let Social Media scare you

It seems some people are concerned about the technology and this fear puts them off using it and may then feel it’s passing them by.

Forget the technologies for now and concentrate on the people in your network and how you normally communicate in a genuine informative authentic manner. The internet and social media platforms are no different to real time, in fact a massive bonus is that they will add value to your face to face meetings.

If you take the first 20 to 30 names from your mailing list, search for them on Google. Or with a little more time on Twitter, Facebook or Linked In.

If none of them show up no problem you don’t need to use any of these or other technologies to improve brand awareness and instill better customer services.

If they do turn up as being active in these fields then simply click a few links and see what they are doing, where they are doing it and why they are doing it. Start simply listening and monitoring what goes on at the base level of entry into discussions and comments that you have found.

If there is still concern regarding how to use the technologies available click the websites help buttons, tutorials and faq links.

If you want a little more help contact us and we will look at what you are doing and how we can add value to benefit your business, your employees and your customers/clients.

They will soon become your fans, followers and friends.

Sharing not shouting.

Marketing once upon a time was about pushing a product or service and making a shout about it, a much harder process now consumers can produce more online content than the marketers.  Whilst producing content they also share information within various communities and networks.

Social media should be used in partnership with traditional methods of promotion and marketing but always with the same basic values used.  Being generous, informative and authentic will help your message go much further than walking into a room and blasting your message through the p a system.

So if you have a product, service or message and you want to tell people about it. Wouldn’t it be better to share information with your audience or market?

By sharing your information with friends, fans and followers the likelihood that your message is shared to their network is far higher. Down to the basic trust and loyalty a social media community and or network can deliver, whether this is your network or the larger network your friends open your message to with positive referrals.

Help your fans, followers and friends to share your information by being genuine, informative and authentic in your delivery.  Make them not only pass on your message because they know you but because they believe in what you do.

Any thoughts please comment below