| design58 | social media consultancy | huddersfield, west yorkshire, uk

Seth Godin on the tribes we lead

This maybe an old speach but it does hit the spot focusing on tribes and their leaders and importantly the connections and sharing of information within our tribes and networks.  providing the opportunity so we can can take action and make change ourselves whether in our imediate community or further afield.

In this video Seth Godin discusses [www.ted.com] how the Internet has ended mass marketing and revived a human social unit from the distant past: tribes.  Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Not such a wild idea if you consider the possibilities of engaging and building genuine networks naturally.

Here’s where you can find out more about Seth Godin:
sethgodin.com
sethgodin.typepad.com

Social Media Part of Everything You Do

This is an excellent slideshow although maybe a little long, we found the Slide 76 to 99 covers a great deal of our thuoghts and plans. These slides are detailed below.

In fact social media is redefing virtually f***king everything including:
[but not limited to]

How We Work
How We Play
How We Learn
How We Share
How We Discover
How We Create
How We Complain
How We Celebrate
How We Mourn
How We Applaud
How We Influence
How We Collaborate
How We Investgate
How We Evaluate
And Even How We..[thats slide 92]

All media is now Social Media yet the basic rules stay the same

Rule 1 : Listen
Rule 2 : Engage
Rule 3 : Be Real
Rule 4 : Be Respectful
Rule 5 : Have Fun

The slideshow and words come from Marta Kaganwww.brandinfiltration.com ,
they would like your thoughts and so would we.

Social Media and You

Slide1
Looking at the relevance of social media, to you, your business and your customers/consumers/clients focusing on the importance of conversation.

Slide2
What does social media mean to you?

Slide3
Making contacts and connections in communities is not a new concept

Slide4
People and community are more important to business than ever before.

Slide5
2005 saw an explosion in wall to wall to wall interaction.

Slide6
We have more and more interruptions in our day from marketing.
We have the ability to ignore these marketing interruptions and we do.

Slide7
We wrote letters and got junk mail, we wrote emails and got spam.
Now we write direct messages to people who opt in to our network for information.

Slide8
What happens when we do listen to our community?
What happens when a community is enabled, inspired and influenced?
What happens if we engage with an inspired community?

Slide9
They share the information with their friends, followers and fans.

Slide10
Be Genuine, authentic, informative and real.
Engaged networks and communities provide trust and loyalty.
Information travels much further when it is shared.
Relationships have become more important than marketing.
People want companies to be open and approachable.

Slide11
Conversations and discussions will happen without being initiated by the company.
Companies are hanging on to the thought that they are in control.
Listening will improve your knowledge of your audience.

Slide12
It is not about message but the conversation that follows.

Slide13
The slideshow shows how relevant social media is when developing conversations between businesses and their customers/consumers/clients, and how understanding your target audience you are able to deliver added value to a service that they can benefit from.

Viral marketing a myth not a service

How can anybody state they provide viral marketing as a service, so much concentration is made on faking reality.

The reality being the viewers, friends, followers and fans make something viral not the agency creating the campaign. Marketing agencies can only develop a campaign that promotes a brand.

So much emphasis is focused on going viral; everyone wants to make something viral and along comes someone with a photo where a man looks like a thumb. This search gets 9,250,000 results on Google and a facebook group in appreciation having 11,056 members to date.

Marketers would love this sort of activity and can get this by focusing on friends, followers and fans rather than assuming viral actual can be developed. Viral is actually only word of mouth, how else would something be passed on so quickly. We can go back to Sharing Not Shouting, if you have something you believe in people will share your belief with their friends, followers and fans.

If what has been created is sharable then it will has every possibility to become viral whether its 45 million views or 450. Figures are dependent on end results, in some instances the 450 views or fans may have enough value for the purpose.

The important thing is not to focus on becoming viral; instead focus on creating added value for your friends, followers and fans who will repay you with added loyalty.

What do you think?

Sharing not shouting.

Marketing once upon a time was about pushing a product or service and making a shout about it, a much harder process now consumers can produce more online content than the marketers.  Whilst producing content they also share information within various communities and networks.

Social media should be used in partnership with traditional methods of promotion and marketing but always with the same basic values used.  Being generous, informative and authentic will help your message go much further than walking into a room and blasting your message through the p a system.

So if you have a product, service or message and you want to tell people about it. Wouldn’t it be better to share information with your audience or market?

By sharing your information with friends, fans and followers the likelihood that your message is shared to their network is far higher. Down to the basic trust and loyalty a social media community and or network can deliver, whether this is your network or the larger network your friends open your message to with positive referrals.

Help your fans, followers and friends to share your information by being genuine, informative and authentic in your delivery.  Make them not only pass on your message because they know you but because they believe in what you do.

Any thoughts please comment below