Archived entries for mark longbottom

Is it really ‘you’ people meet?


I was always advised to show you care, share what you know and learn from anyone else doing the same. Whether online or offline, over millions of years the human species has developed how to engage and develop relationships and the job is not and never will be done.

Here are a few questions to consider when thinking about engaging and developing relationships, it’s not about technology but people and how they engage with ‘you’.

Whenever and wherever you’re active what is the perception of you?
We all know what we do and how we do it, but do you know why you do it?

People don’t buy what you do but why you do it, so why you doing it?
Do you do business with people who believe what you believe?

How do you develop and create engaging loyal long term relationships?
How do you connect and interact?

What works, what doesn’t work when you connect and interact with people?
Whether having a coffee, croissant or cocktail. Who has inspired and influenced you?

Being authentic, genuine and informative should create trust and loyalty in answer to many of these questions. If you have to think before being yourself then something isn’t right.

Please feel free to add to these questions with your own thoughts below.

Just using facebook for personal contact?

www.design58.com - favebook friends

I hear business people saying they use Linked In and Twitter for business, then Facebook for personal contact with friends and family. Is this really what they are doing or have they bypassed why Facebook is being used effectively to connect, network and share information by approximately 600 million people.

So you’re on Facebook just for personal contact with friends and family [no problem]you have all your privacy settings adjusted so only they can see what you do. What happens then when a friend posts a video by their favorite band, do you click ‘Like’ or add a ‘Comment’? I would say the answer to that is yes, but not all the time. Why not all the time, the same reason you don’t join in every conversation you hear from leaving the house, entering the office, buying a coffee and so on. The conversations you join depend on whether you have anything to say or on who is talking.

As we build up friends that we know and trust every now and then they will suggest to a ‘Facebook Page’ that they think you may ‘Like’. When you click through often there is more interesting insights into a celebrity, band, artist, organisation, charity, brand, business, service provider, friend who you are aware of and can now talk to. It would be a surprise if you click ‘Ignore’ rather than ‘Confirm’ all the time, why because there is content you like on these pages as someone has thought specifically about you when sharing their ‘Likes’. This personal approach is no mre than someone suggesting you buy and try a soap powder they use; once upon a time this could have been a conversation over a garden wall. All that’s changes is where the conversation happens.

Whether you talk about B2B or B2C I will suggest thinking about ‘People 2 People’, we buy from people not businesses and we buy from people who believe in what they are doing. As we go forward the online personal networks people have are becoming more valuable every day, through sharing information on platforms like Facebook businesses are able to connect with their customers, clients and communities.

By using Facebook personally it would be hard not to share information with your friends and family who also have friends and family and all of us like to share what we enjoy.  So are you really just using Facebook as a glorified email/message provider or to connect, share and learn more from the people you are connected with?

Pecha Kucha – Huddersfield 13.01.11

This slideshow was first seen at a Pecha Kucha night in Huddersfield 13 January 2011, to find out more about Pecha Kucha visit www.pecha-kucha.org . The basic guidelines are for presentations with 20 slides each lasting 20 seconds, 6 minutes 40 seconds in total for each presenter.

This is about a Mail Art project which I curated between 1988 and 1991, not too much more to add to that other than I asked people to send me one blade or more, of grass.  Personally I believe interaction and participation is far more important than explanation.

01 Grass – more than just a collection but a connection

02 Started in Central Park NYC, but really Brighton England.  My request for ‘a present of a piece of NYC turf’ was forgotten.

03 Meanwhile, I was heavily involved in Mail Art and it was time to start a project of my own.

04 Grass from the ground one blade or more was my opening sentence to mail artists between 1988 and 1991.
Creative interpretation and participation was all that was necessary no rules.

05 Shozo Shimamoto was one of the first to reply.

06 Some people went a little further and provided evidence of origin.

07 This sample was exciting not for the ‘Riot Area’ grass but the contact with Ben Ponton a member of Soviet France makers of experimental industrial music and artwork who I had followed throughout the 1980’s.

08 Dried and bagged the grass wasn’t always green why should it be that would constitute a rule.

09 X marks the spot of the cell which this person wrote many, many letters to me from Sing Sing Prison.  The grass was secondary to this and many other relationships that grew through my request.

10 Le Peintre Nato a French artist who is totally true to himself.

11 Creative inspiration and involvement varied and was inspiring, from contact with The KGB to meeting, visiting and regularly exhibiting in a New York gallery to simply meeting real people across the world.

12 And still always good to know where the grass had specifically been picked.

13 Grass and Jack Kerouac – perfect.

14 D F Busky’s own pet in the post, just for me.

15 A friend travelled to Japan brought this sample back and was disappointed not to get a sample from Hiroshima.

16 This was one of the last submissions to the project at a time of much change and growth in Eastern Europe.

17 A never ending supply of creativity was shown over the three years, often making me smile as I opened my post sat on the beach in Brighton.

18 Dobrica was a very active mail artist who I collaborated with many times through his fanzine, not the best of time in his country either which was seen in the work he produced.

19 More than once the changes in Europe were echoed in the project here a postcard of a hole in the Berlin Wall with grass from another hole in the wall.

20 Three years 329 samples 46 countries, exhibited in my home, covered by radio, television and national newspapers. More importantly though relationships started then, continue today and I continue to connect show and share creatively online and offline with people through ‘platform58’.

Mark Longbottom

Social media and customer after life

Social media and customer after life

What happens to your customers or clients after they have bought your product or paid for your services, are they part of your network or community? The afterlife we are considering is seen as after sales when many businesses relinquish connections with the customer or client.

This after life is becoming more and more influential for businesses.  Effective use of the internet and social media chanels by customers means a happy customer is more likely to be talking about your product or service online, even if that is by simply liking your Facebook page .

Most businesses will tell you they get business through word of mouth, by keeping connected with your  customers and clients online with an active after service this creates trust and loyalty as well as developing an ongoing  relationship with the customer.  With most people active online, [ 60% of web users visit social network sitesSocial Networking Watch has more posts in this field] all day everyday people are connecting with friends locally and globally sharing information, links, likes, fans, friends and followers.

As a business your product or service will be shared online, you can check this through Google Alerts and other services delivered through Google as well as at sites like www.socialmention.com .  This whole aspect of customer service and after life is excellently discussed and written about by Josh Bernoff in his latest book ‘Empowered’ .

It would seem only logical that a business not only delivers a service but also trys to sustain lasting relationships with its customers or clients. This could be seen as a premium customer service, not at all it should be the default customer service. In the long term this customer base will connect you with their network and then thier friends networks, people in these networks are not only active but experienced in the way they use technology to deliver information.

Sharing information in this way with people we trust has far more reliability, there is no need to do anything other than be you.  People want personal service and by providing this you can develop a long term relationship to benefit  your business rather than losing contact with your most valued asset a customer/client who is happy with your product or service.

If you have any thoughts on this subject, or if you know any examples businesses and relevant information that may help other readers please leave a comment below.

Thanks
Mark Longbottom

Pecha Kucha – Huddersfield 23.09.10

Pecha Kucha – Huddersfield 23.09.10
View more presentations from design58

This slideshow was first seen at a Pecha Kucha night in Huddersfield 23 September 2010, to find out more about Pecha Kucha visit www.pecha-kucha.org . The basic guidelines are for presentations with 20 slides each lasting 20 seconds, 6 minutes 40 seconds in total for each presenter.

This is just an insight to some of the people I have connected and shared time, experiences and inspiration with from 1983 to 2010.  Some of the slides share direct contact through art and performance others indirect contact to the people seen in each slide.

Slide Details:
1.  Social networking connections through shared interests

2.  1983 Living in Middlesbrough, UK  and my introduction to fanzines, fluxus and the  mail art world.

3.  Receiving mail art from war zones, prisons, friendly Soviet KGB officers to everyday artists and people all around the globe building relationships some of which continue today.

4.  I published a fanzine distributing it globally; the Rough trade shop was one of my most important outlets though.  Where I met someone who too it further around the area an actor with my mother’s maiden name Allen, and also known as the father of a London singer.

5.  ‘Grass one blade or more’ was to be my mail art exhibition;   all i requested was people sent me their interpretation of the request.  I received 327 samples from46 countries over three years and again made more amazing connections and relationships through their participation.

6.  Through a random meeting in New York came the inspiration to exhibit in my own home from someone who became a lifelong friend with factory connections.

7.  Whilst in Brighton, Uk shared time with a former assistant of this Spanish artist and had many insights to a wonderful life.

8.  Performing and dancing in nightclubs around the country and then at the Slut Club, organised by this Glaswegian singer.  Followed by an all day Creation Records day at the Town and Country Club London audience 5000.

9.  Dancing referrals were made about many but often to the artist and poet centre stage in this image again from the Factory in New York.

10.  Image making as a photographer I did a shot with the band in the background of this image and they inspired the Seattle singing sensation in the foreground.

11.  The Church of the Subgenius was never far away especially Bob, memorably performing  as him in a Sinclair C5 car at The Zap Club Brighton, UK.

12.  A Texan actor part of an audience during a surrealist banquet at Brighton Pavilion, UK.

13.  World champion boxing champion often an active audience participant when I performed as a living sculpture in Brighton, UK.

14.  This actor was a member of a street audience who only made himself known to me.

15.  A young model excited to tell friends of her first shoot in The Face magazine unknown in a busy London station.

16.  Electro hip hop brought from LA to a rural English village by MySpace as part of an art fair.

17.  Platform58 is always searching for more creativity whether known or unknown and to find through contacts old and new to help spread the word of everyones creativity as simple as that.

18.  Relationships have come from inside a wall to a life time of art, sound and film and carry on being made.

19.  Mattia Fagnoni and his family truly deserving of anything I can do by sharing what they do in rasing funds to research  and help families affected by Tay Sachs or Sandhoff disease.  For more visit them on Facebook .

20.  It will never be my message that is important but the conversation that follows. Thank you from everyone at design58

Mark Longbottom



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