Archived entries for informative

Pecha Kucha – Huddersfield 23.09.10

Pecha Kucha – Huddersfield 23.09.10
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This slideshow was first seen at a Pecha Kucha night in Huddersfield 23 September 2010, to find out more about Pecha Kucha visit www.pecha-kucha.org . The basic guidelines are for presentations with 20 slides each lasting 20 seconds, 6 minutes 40 seconds in total for each presenter.

This is just an insight to some of the people I have connected and shared time, experiences and inspiration with from 1983 to 2010.  Some of the slides share direct contact through art and performance others indirect contact to the people seen in each slide.

Slide Details:
1.  Social networking connections through shared interests

2.  1983 Living in Middlesbrough, UK  and my introduction to fanzines, fluxus and the  mail art world.

3.  Receiving mail art from war zones, prisons, friendly Soviet KGB officers to everyday artists and people all around the globe building relationships some of which continue today.

4.  I published a fanzine distributing it globally; the Rough trade shop was one of my most important outlets though.  Where I met someone who too it further around the area an actor with my mother’s maiden name Allen, and also known as the father of a London singer.

5.  ‘Grass one blade or more’ was to be my mail art exhibition;   all i requested was people sent me their interpretation of the request.  I received 327 samples from46 countries over three years and again made more amazing connections and relationships through their participation.

6.  Through a random meeting in New York came the inspiration to exhibit in my own home from someone who became a lifelong friend with factory connections.

7.  Whilst in Brighton, Uk shared time with a former assistant of this Spanish artist and had many insights to a wonderful life.

8.  Performing and dancing in nightclubs around the country and then at the Slut Club, organised by this Glaswegian singer.  Followed by an all day Creation Records day at the Town and Country Club London audience 5000.

9.  Dancing referrals were made about many but often to the artist and poet centre stage in this image again from the Factory in New York.

10.  Image making as a photographer I did a shot with the band in the background of this image and they inspired the Seattle singing sensation in the foreground.

11.  The Church of the Subgenius was never far away especially Bob, memorably performing  as him in a Sinclair C5 car at The Zap Club Brighton, UK.

12.  A Texan actor part of an audience during a surrealist banquet at Brighton Pavilion, UK.

13.  World champion boxing champion often an active audience participant when I performed as a living sculpture in Brighton, UK.

14.  This actor was a member of a street audience who only made himself known to me.

15.  A young model excited to tell friends of her first shoot in The Face magazine unknown in a busy London station.

16.  Electro hip hop brought from LA to a rural English village by MySpace as part of an art fair.

17.  Platform58 is always searching for more creativity whether known or unknown and to find through contacts old and new to help spread the word of everyones creativity as simple as that.

18.  Relationships have come from inside a wall to a life time of art, sound and film and carry on being made.

19.  Mattia Fagnoni and his family truly deserving of anything I can do by sharing what they do in rasing funds to research  and help families affected by Tay Sachs or Sandhoff disease.  For more visit them on Facebook .

20.  It will never be my message that is important but the conversation that follows. Thank you from everyone at design58

Mark Longbottom

Seth Godin on the tribes we lead

This maybe an old speach but it does hit the spot focusing on tribes and their leaders and importantly the connections and sharing of information within our tribes and networks.  providing the opportunity so we can can take action and make change ourselves whether in our imediate community or further afield.

In this video Seth Godin discusses [www.ted.com] how the Internet has ended mass marketing and revived a human social unit from the distant past: tribes.  Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Not such a wild idea if you consider the possibilities of engaging and building genuine networks naturally.

Here’s where you can find out more about Seth Godin:
sethgodin.com

sethgodin.typepad.com

Don’t let Social Media scare you

It seems some people are concerned about the technology and this fear puts them off using it and may then feel it’s passing them by.

Forget the technologies for now and concentrate on the people in your network and how you normally communicate in a genuine informative authentic manner. The internet and social media platforms are no different to real time, in fact a massive bonus is that they will add value to your face to face meetings.

If you take the first 20 to 30 names from your mailing list, search for them on Google. Or with a little more time on Twitter, Facebook or Linked In.

If none of them show up no problem you don’t need to use any of these or other technologies to improve brand awareness and instill better customer services.

If they do turn up as being active in these fields then simply click a few links and see what they are doing, where they are doing it and why they are doing it. Start simply listening and monitoring what goes on at the base level of entry into discussions and comments that you have found.

If there is still concern regarding how to use the technologies available click the websites help buttons, tutorials and faq links.

If you want a little more help contact us and we will look at what you are doing and how we can add value to benefit your business, your employees and your customers/clients.

They will soon become your fans, followers and friends.

Why you should start with “why”

Why you should start with “why”

Simon Sinek with a insightful presentation focusing on how people don’t buy what you do but why you do it.

More comments can be found here:
www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
www.holykaw.alltop.com/why-you-should-start-with-why

Sharing not shouting.

social networks sharing not shouting - www.design58.comMarketing once upon a time was about pushing a product or service and making a shout about it, a much harder process now consumers can produce more online content than the marketers.  Whilst producing content they also share information within various communities and networks.

Social media should be used in partnership with traditional methods of promotion and marketing but always with the same basic values used.  Being generous, informative and authentic will help your message go much further than walking into a room and blasting your message through the p a system.

So if you have a product, service or message and you want to tell people about it. Wouldn’t it be better to share information with your audience or market?

By sharing your information with friends, fans and followers the likelihood that your message is shared to their network is far higher. Down to the basic trust and loyalty a social media community and or network can deliver, whether this is your network or the larger network your friends open your message to with positive referrals.

Help your fans, followers and friends to share your information by being genuine, informative and authentic in your delivery.  Make them not only pass on your message because they know you but because they believe in what you do.

Any thoughts please comment below