Archived entries for creative

Are You comfortable?

Comfort zones are fantastic but they make people less creative and innovative in what they do whether at work or at home. More and more I am meeting people who seem unsure of The Internet [social media] and that has brought me to consider my thoughts and passions and experiences of the past 29 years.

As a performance artist I worked specifically as a ‘living sculpture’ [1986 - 2001]standing practically motionless up to 8 hours a day on a plinth, on the street, in corporate circles, galleries, shop windows, hotels, nightclubs wherever. What relevance has this to social media? Everything, as the whole performance is about engaging, creating interaction, reaction and participation but above all audience analysis. I didn’t just stand there I had to work out what to do with who and when and where to make the whole crowd work with and for me. Just like anything on the internet where people are involved they won’t just come to you through Google, better to specifically find those you want to talk to and save time and money. But as you know people don’t [some people] seem to like this and so become aggressive.

Back to performing I literally put myself on a pedestal to be knocked down the idea wasn’t for support and applause but to see what people did when confronted with something outside of their everyday life no make up no cistume just a 3 piece suit and skiing goggles. Most applaud and support those unsure turn gradually violent verbally and physically. Not all got to me as the self censorship of my audience overruled the minority who were negative again this can relate to online activity.

Recently I have seen and noticed more people worried about what to do online; usually it falls back to being out of their comfort zones and having to consider relearning skills. That is something I have constantly done since 1981 as everything changes and we should with it, the internet will never sit still. Linked In won’t sit still neither will Twitter or Facebook that’s why we need to be flexible and share information not be competitive hiding the crown jewels becasue someone else will be sharing them. Instead learn to collaborate and move forward.

So yes beware some people will be out to trip you up, simply because they are uncomfortable. Trust those that are around you and connected to you. The engaging relationships will last and won’t go away, what I have learned over the past 29 years does work simply because I have focused on people and understanding their needs not mine.

Is your message heard, or part of the noise?

www.design58.com - Helping you get your message out there
You don’t need cymbals clashing to get your message out there.

Pecha Kucha – Huddersfield 23.09.10

Pecha Kucha – Huddersfield 23.09.10
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This slideshow was first seen at a Pecha Kucha night in Huddersfield 23 September 2010, to find out more about Pecha Kucha visit www.pecha-kucha.org . The basic guidelines are for presentations with 20 slides each lasting 20 seconds, 6 minutes 40 seconds in total for each presenter.

This is just an insight to some of the people I have connected and shared time, experiences and inspiration with from 1983 to 2010.  Some of the slides share direct contact through art and performance others indirect contact to the people seen in each slide.

Slide Details:
1.  Social networking connections through shared interests

2.  1983 Living in Middlesbrough, UK  and my introduction to fanzines, fluxus and the  mail art world.

3.  Receiving mail art from war zones, prisons, friendly Soviet KGB officers to everyday artists and people all around the globe building relationships some of which continue today.

4.  I published a fanzine distributing it globally; the Rough trade shop was one of my most important outlets though.  Where I met someone who too it further around the area an actor with my mother’s maiden name Allen, and also known as the father of a London singer.

5.  ‘Grass one blade or more’ was to be my mail art exhibition;   all i requested was people sent me their interpretation of the request.  I received 327 samples from46 countries over three years and again made more amazing connections and relationships through their participation.

6.  Through a random meeting in New York came the inspiration to exhibit in my own home from someone who became a lifelong friend with factory connections.

7.  Whilst in Brighton, Uk shared time with a former assistant of this Spanish artist and had many insights to a wonderful life.

8.  Performing and dancing in nightclubs around the country and then at the Slut Club, organised by this Glaswegian singer.  Followed by an all day Creation Records day at the Town and Country Club London audience 5000.

9.  Dancing referrals were made about many but often to the artist and poet centre stage in this image again from the Factory in New York.

10.  Image making as a photographer I did a shot with the band in the background of this image and they inspired the Seattle singing sensation in the foreground.

11.  The Church of the Subgenius was never far away especially Bob, memorably performing  as him in a Sinclair C5 car at The Zap Club Brighton, UK.

12.  A Texan actor part of an audience during a surrealist banquet at Brighton Pavilion, UK.

13.  World champion boxing champion often an active audience participant when I performed as a living sculpture in Brighton, UK.

14.  This actor was a member of a street audience who only made himself known to me.

15.  A young model excited to tell friends of her first shoot in The Face magazine unknown in a busy London station.

16.  Electro hip hop brought from LA to a rural English village by MySpace as part of an art fair.

17.  Platform58 is always searching for more creativity whether known or unknown and to find through contacts old and new to help spread the word of everyones creativity as simple as that.

18.  Relationships have come from inside a wall to a life time of art, sound and film and carry on being made.

19.  Mattia Fagnoni and his family truly deserving of anything I can do by sharing what they do in rasing funds to research  and help families affected by Tay Sachs or Sandhoff disease.  For more visit them on Facebook .

20.  It will never be my message that is important but the conversation that follows. Thank you from everyone at design58

Mark Longbottom

Consumer care

Social media technologies are providing advertisers the opportunity to provide participation in their online activiities.

If only the last advertising agency on earth had looked ahead and considered the importance of the consumer online and how intrusive advertising has been when pushed constantly at them.

The video was created by www.fitc.ca
view their latest videos at www.vimeo.com/fitc


The Last Advertising Agency On Earth from FITC on Vimeo.

There is the opportunity to avoid advertising now, making the focus swing to understanding consumer needs and importantly consumer habits online. This can be seen in the importance given to social media monitoring by Gatorade the American sports drink owned by PepsiCo.

Within their soical media mission control they are not only able to monitor online trends linked to their product but interact and become a participatory brand. By communicatiing with their customer to better understand their needs.

See the full post on Mashable: Gatorade Social Media Mission Control

Monitoring social media activity is essential to understanding customers, clients, friends, followers and fans. Making it possible to provide a more effective service.

What do you think?

How would you like your 15 minutes?

Today, the internet can provide numerous opportunities to create and express whenever, wherever and however you like! Whether you work with image, text or sound, experimentation is a key to changing the world as we know it.

By turning a camera on the audience or filming ‘celebrities’ in real-time is often seen as manufactured. The anonymity that follows for those involved was also predicted by Andy Warhol.

Whether anti-art or art, Dada [1916-23 and onwards] can be used as an example that inspired many more instances of creativity like Warhol’s.

Active creative expression can often provide a tangible cultural shift. Teddy Boys in the 1950’s reinvented the Edwardian Drainpipe trouser, to the style we know well as Skinny Jeans today. At the time, the high street witnessed a change in its youth culture.

Dada has also been alive and kicking since the explosion of Punk in the mid-1970’s. Thanks to the self belief in creative expression with a ‘do-it-yourself’ attitude from concept to completion, many of these bands are still performing today – taking a little more than the 15 minutes manufactured bands receive.

Being a creative often brings with it the pressures of listening to many opinions, different needs that can pull you in opposite directions, and above all, the final input and decision of your client. According to the ‘Andy Warhol’s People Factory’ documentary, Warhol’s decision to become an artist and filmmaker was influenced by a lack of criteria and a space to create.

Andy Warhol Elvis - www.design58.com

As important as our many demands appear, Warhol demonstrated that being true to your self can bring with it a creative and cultural influence to last another 40 years.

Maybe you’re reading this with unfulfilled aspirations which come to mind. Could your work be the next Andy Warhol? Or is your iPhone App [10 Experimental Art Apps on the iPhone] the next new innovation to emerge? Maybe you’re looking for people to collaborate with to make it happen? Whatever you think, feel free to share below.

Any thoughts please comment below



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