| design58 | social media consultancy | huddersfield, west yorkshire, uk

Social Media and You

Slide1
Looking at the relevance of social media, to you, your business and your customers/consumers/clients focusing on the importance of conversation.

Slide2
What does social media mean to you?

Slide3
Making contacts and connections in communities is not a new concept

Slide4
People and community are more important to business than ever before.

Slide5
2005 saw an explosion in wall to wall to wall interaction.

Slide6
We have more and more interruptions in our day from marketing.
We have the ability to ignore these marketing interruptions and we do.

Slide7
We wrote letters and got junk mail, we wrote emails and got spam.
Now we write direct messages to people who opt in to our network for information.

Slide8
What happens when we do listen to our community?
What happens when a community is enabled, inspired and influenced?
What happens if we engage with an inspired community?

Slide9
They share the information with their friends, followers and fans.

Slide10
Be Genuine, authentic, informative and real.
Engaged networks and communities provide trust and loyalty.
Information travels much further when it is shared.
Relationships have become more important than marketing.
People want companies to be open and approachable.

Slide11
Conversations and discussions will happen without being initiated by the company.
Companies are hanging on to the thought that they are in control.
Listening will improve your knowledge of your audience.

Slide12
It is not about message but the conversation that follows.

Slide13
The slideshow shows how relevant social media is when developing conversations between businesses and their customers/consumers/clients, and how understanding your target audience you are able to deliver added value to a service that they can benefit from.

Why use the internet to complain about effective communication?

Communication is a key area of our lives and the internet provides an excellent resource for doing this.

Time and time again I see discussions on www.linkedin.com , where members of groups complain about social media and its use. It’s always intriguing but informative about them why they use a social media platform to do so.

In our homes, workspaces and pockets we have the internet and find it a very effective way to be connect, inform and purchase. So what’s the problem is it control?

Things have moved quickly over the last five years or so can be seen carrying on for some time yet at the same speed and maybe faster. Those who felt like they were in control now seem to fear this loss and not to their competitors either.

Far better to see businesses engaging and embracing not only their audience but their competition, collaboration is a most important attribute for survival not greed as previously tested on a global basis from the 1980’s onwards.

Its worth reading this post on www.simplyzesty.com by Tommy Collison a 15 year old on what social media [the internet really] means to him.

www.simplyzesty.com/social-media/social-media-eyes-smart-15-year/

The internet has many facets and so do we, its part of the fabric of all our lives and isn’t going to disappear. By being flexible we can embrace this to communicate more effectively and positively.

Any thoughts please comment below