Archived entries for community

Is it really ‘you’ people meet?


I was always advised to show you care, share what you know and learn from anyone else doing the same. Whether online or offline, over millions of years the human species has developed how to engage and develop relationships and the job is not and never will be done.

Here are a few questions to consider when thinking about engaging and developing relationships, it’s not about technology but people and how they engage with ‘you’.

Whenever and wherever you’re active what is the perception of you?
We all know what we do and how we do it, but do you know why you do it?

People don’t buy what you do but why you do it, so why you doing it?
Do you do business with people who believe what you believe?

How do you develop and create engaging loyal long term relationships?
How do you connect and interact?

What works, what doesn’t work when you connect and interact with people?
Whether having a coffee, croissant or cocktail. Who has inspired and influenced you?

Being authentic, genuine and informative should create trust and loyalty in answer to many of these questions. If you have to think before being yourself then something isn’t right.

Please feel free to add to these questions with your own thoughts below.

Pecha Kucha – Huddersfield 13.01.11

This slideshow was first seen at a Pecha Kucha night in Huddersfield 13 January 2011, to find out more about Pecha Kucha visit www.pecha-kucha.org . The basic guidelines are for presentations with 20 slides each lasting 20 seconds, 6 minutes 40 seconds in total for each presenter.

This is about a Mail Art project which I curated between 1988 and 1991, not too much more to add to that other than I asked people to send me one blade or more, of grass.  Personally I believe interaction and participation is far more important than explanation.

01 Grass – more than just a collection but a connection

02 Started in Central Park NYC, but really Brighton England.  My request for ‘a present of a piece of NYC turf’ was forgotten.

03 Meanwhile, I was heavily involved in Mail Art and it was time to start a project of my own.

04 Grass from the ground one blade or more was my opening sentence to mail artists between 1988 and 1991.
Creative interpretation and participation was all that was necessary no rules.

05 Shozo Shimamoto was one of the first to reply.

06 Some people went a little further and provided evidence of origin.

07 This sample was exciting not for the ‘Riot Area’ grass but the contact with Ben Ponton a member of Soviet France makers of experimental industrial music and artwork who I had followed throughout the 1980’s.

08 Dried and bagged the grass wasn’t always green why should it be that would constitute a rule.

09 X marks the spot of the cell which this person wrote many, many letters to me from Sing Sing Prison.  The grass was secondary to this and many other relationships that grew through my request.

10 Le Peintre Nato a French artist who is totally true to himself.

11 Creative inspiration and involvement varied and was inspiring, from contact with The KGB to meeting, visiting and regularly exhibiting in a New York gallery to simply meeting real people across the world.

12 And still always good to know where the grass had specifically been picked.

13 Grass and Jack Kerouac – perfect.

14 D F Busky’s own pet in the post, just for me.

15 A friend travelled to Japan brought this sample back and was disappointed not to get a sample from Hiroshima.

16 This was one of the last submissions to the project at a time of much change and growth in Eastern Europe.

17 A never ending supply of creativity was shown over the three years, often making me smile as I opened my post sat on the beach in Brighton.

18 Dobrica was a very active mail artist who I collaborated with many times through his fanzine, not the best of time in his country either which was seen in the work he produced.

19 More than once the changes in Europe were echoed in the project here a postcard of a hole in the Berlin Wall with grass from another hole in the wall.

20 Three years 329 samples 46 countries, exhibited in my home, covered by radio, television and national newspapers. More importantly though relationships started then, continue today and I continue to connect show and share creatively online and offline with people through ‘platform58’.

Mark Longbottom

Is it right to pay for Facebook fans/likes?

Is it right to pay for Facebook fans/likes?
There are companies which offer 1,000 “real” people with a genuine interest in your page for under $100. Can this be authentic? And is it ethical? Any views or experience of this?

I recently saw this question on Linked In, here is my response, please add your thoughts below.

Building relationships through informed engagement and meaningful conversations will build your likes and followers one by one.  If you haven’t  got time to wait then pay, but the people you pay have no reason to inform others about the qualities of your busioness as they are not loyal or trusting simply taking a payment.

If someone asks you to pay them any money at the bottom of a long scrolling one page website for the answer to how to get friends, followers and likes it’s a scam to get your cash and give you nothing.

One like at a time will do it, at least you are engaging with your connected community, delivering informative information  suggesting you know your industry not that you are constantly delivering sales pitches.

I saw the question recently asking if you could have one more like or one more follower which would you pick Facebook or Twitter? the answer is you don’t need either because having one follower or like already means your mesaage is being seen by others who may follow or like your profile or page.

Real people are out there and are far more social media savvy than some businesses. Don’t provide what you think they want, listening actively will help you understand their needs and hearing what they say will help define your strategy.

Pecha Kucha – Huddersfield 23.09.10

Pecha Kucha – Huddersfield 23.09.10
View more presentations from design58

This slideshow was first seen at a Pecha Kucha night in Huddersfield 23 September 2010, to find out more about Pecha Kucha visit www.pecha-kucha.org . The basic guidelines are for presentations with 20 slides each lasting 20 seconds, 6 minutes 40 seconds in total for each presenter.

This is just an insight to some of the people I have connected and shared time, experiences and inspiration with from 1983 to 2010.  Some of the slides share direct contact through art and performance others indirect contact to the people seen in each slide.

Slide Details:
1.  Social networking connections through shared interests

2.  1983 Living in Middlesbrough, UK  and my introduction to fanzines, fluxus and the  mail art world.

3.  Receiving mail art from war zones, prisons, friendly Soviet KGB officers to everyday artists and people all around the globe building relationships some of which continue today.

4.  I published a fanzine distributing it globally; the Rough trade shop was one of my most important outlets though.  Where I met someone who too it further around the area an actor with my mother’s maiden name Allen, and also known as the father of a London singer.

5.  ‘Grass one blade or more’ was to be my mail art exhibition;   all i requested was people sent me their interpretation of the request.  I received 327 samples from46 countries over three years and again made more amazing connections and relationships through their participation.

6.  Through a random meeting in New York came the inspiration to exhibit in my own home from someone who became a lifelong friend with factory connections.

7.  Whilst in Brighton, Uk shared time with a former assistant of this Spanish artist and had many insights to a wonderful life.

8.  Performing and dancing in nightclubs around the country and then at the Slut Club, organised by this Glaswegian singer.  Followed by an all day Creation Records day at the Town and Country Club London audience 5000.

9.  Dancing referrals were made about many but often to the artist and poet centre stage in this image again from the Factory in New York.

10.  Image making as a photographer I did a shot with the band in the background of this image and they inspired the Seattle singing sensation in the foreground.

11.  The Church of the Subgenius was never far away especially Bob, memorably performing  as him in a Sinclair C5 car at The Zap Club Brighton, UK.

12.  A Texan actor part of an audience during a surrealist banquet at Brighton Pavilion, UK.

13.  World champion boxing champion often an active audience participant when I performed as a living sculpture in Brighton, UK.

14.  This actor was a member of a street audience who only made himself known to me.

15.  A young model excited to tell friends of her first shoot in The Face magazine unknown in a busy London station.

16.  Electro hip hop brought from LA to a rural English village by MySpace as part of an art fair.

17.  Platform58 is always searching for more creativity whether known or unknown and to find through contacts old and new to help spread the word of everyones creativity as simple as that.

18.  Relationships have come from inside a wall to a life time of art, sound and film and carry on being made.

19.  Mattia Fagnoni and his family truly deserving of anything I can do by sharing what they do in rasing funds to research  and help families affected by Tay Sachs or Sandhoff disease.  For more visit them on Facebook .

20.  It will never be my message that is important but the conversation that follows. Thank you from everyone at design58

Mark Longbottom

Sharing not shouting.

social networks sharing not shouting - www.design58.comMarketing once upon a time was about pushing a product or service and making a shout about it, a much harder process now consumers can produce more online content than the marketers.  Whilst producing content they also share information within various communities and networks.

Social media should be used in partnership with traditional methods of promotion and marketing but always with the same basic values used.  Being generous, informative and authentic will help your message go much further than walking into a room and blasting your message through the p a system.

So if you have a product, service or message and you want to tell people about it. Wouldn’t it be better to share information with your audience or market?

By sharing your information with friends, fans and followers the likelihood that your message is shared to their network is far higher. Down to the basic trust and loyalty a social media community and or network can deliver, whether this is your network or the larger network your friends open your message to with positive referrals.

Help your fans, followers and friends to share your information by being genuine, informative and authentic in your delivery.  Make them not only pass on your message because they know you but because they believe in what you do.

Any thoughts please comment below



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