Offline social media……..
With social media being so popular are their logos and posters in bars, stores, club and other public places where you spend time? I was in a Starbucks recently and absolutely no sign that they had any presence on Facebook yet we are all aware when we are online of how connected they are to their customers.
Why aren’t brands connecting offline and online, its an easy thing to do knowing virtually all the customers have some contact with Facebook, Linked In, Twitter and You Tube through any given 24 hour period. All it needs is a logo or banner to signify and stimulate the connection in the customers mind.
Most people can connect, follow or like there and then on one of many hand held devices or via laptop. I find it intriguing why on and off line seem so far apart in many businesses plans. Unlike Nordstrom in USA who have actively encouraged staff to casually make people aware of their Twitter profiles. This post on Web Ink Now shows how logical, simple and personal it can be, as well as truly effective:
http://www.webinknow.com/2011/03/nordstrom-does-twitter-right.html
Another reason for this post is to request your help too, if you’re out and about and do see a logo, icon, banner however creative or not. Could you think of us and post it on our facebook wall? We want to get an idea and flavour of what people are doing around the world, or not doing.
http://www.facebook.com/design58
Thanks.
