This is an open group on Linked In with the folloing aims:
To provide a platform for open discussion on the use of social media.
To share thoughts and experiences of online and offline networking.
To encourage engaging activity between members and to have a good time.
Visit and join the group here >> Let’s Talk Here
You don’t need cymbals clashing to get your message out there.
I was always advised to show you care, share what you know and learn from anyone else doing the same. Whether online or offline, over millions of years the human species has developed how to engage and develop relationships and the job is not and never will be done.
Here are a few questions to consider when thinking about engaging and developing relationships, it’s not about technology but people and how they engage with ‘you’.
Whenever and wherever you’re active what is the perception of you?
We all know what we do and how we do it, but do you know why you do it?
People don’t buy what you do but why you do it, so why you doing it?
Do you do business with people who believe what you believe?
How do you develop and create engaging loyal long term relationships?
How do you connect and interact?
What works, what doesn’t work when you connect and interact with people?
Whether having a coffee, croissant or cocktail. Who has inspired and influenced you?
Being authentic, genuine and informative should create trust and loyalty in answer to many of these questions. If you have to think before being yourself then something isn’t right.
Please feel free to add to these questions with your own thoughts below.
With social media being so popular are their logos and posters in bars, stores, club and other public places where you spend time? I was in a Starbucks recently and absolutely no sign that they had any presence on Facebook yet we are all aware when we are online of how connected they are to their customers.
Why aren’t brands connecting offline and online, its an easy thing to do knowing virtually all the customers have some contact with Facebook, Linked In, Twitter and You Tube through any given 24 hour period. All it needs is a logo or banner to signify and stimulate the connection in the customers mind.
Most people can connect, follow or like there and then on one of many hand held devices or via laptop. I find it intriguing why on and off line seem so far apart in many businesses plans. Unlike Nordstrom in USA who have actively encouraged staff to casually make people aware of their Twitter profiles. This post on Web Ink Now shows how logical, simple and personal it can be, as well as truly effective:
http://www.webinknow.com/2011/03/nordstrom-does-twitter-right.html
Another reason for this post is to request your help too, if you’re out and about and do see a logo, icon, banner however creative or not. Could you think of us and post it on our facebook wall? We want to get an idea and flavour of what people are doing around the world, or not doing.
http://www.facebook.com/design58
Thanks.
This slideshow was first seen at a Pecha Kucha night in Huddersfield 13 January 2011, to find out more about Pecha Kucha visit www.pecha-kucha.org . The basic guidelines are for presentations with 20 slides each lasting 20 seconds, 6 minutes 40 seconds in total for each presenter.
This is about a Mail Art project which I curated between 1988 and 1991, not too much more to add to that other than I asked people to send me one blade or more, of grass. Personally I believe interaction and participation is far more important than explanation.
01 Grass – more than just a collection but a connection
02 Started in Central Park NYC, but really Brighton England. My request for ‘a present of a piece of NYC turf’ was forgotten.
03 Meanwhile, I was heavily involved in Mail Art and it was time to start a project of my own.
04 Grass from the ground one blade or more was my opening sentence to mail artists between 1988 and 1991.
Creative interpretation and participation was all that was necessary no rules.
05 Shozo Shimamoto was one of the first to reply.
06 Some people went a little further and provided evidence of origin.
07 This sample was exciting not for the ‘Riot Area’ grass but the contact with Ben Ponton a member of Soviet France makers of experimental industrial music and artwork who I had followed throughout the 1980’s.
08 Dried and bagged the grass wasn’t always green why should it be that would constitute a rule.
09 X marks the spot of the cell which this person wrote many, many letters to me from Sing Sing Prison. The grass was secondary to this and many other relationships that grew through my request.
10 Le Peintre Nato a French artist who is totally true to himself.
11 Creative inspiration and involvement varied and was inspiring, from contact with The KGB to meeting, visiting and regularly exhibiting in a New York gallery to simply meeting real people across the world.
12 And still always good to know where the grass had specifically been picked.
13 Grass and Jack Kerouac – perfect.
14 D F Busky’s own pet in the post, just for me.
15 A friend travelled to Japan brought this sample back and was disappointed not to get a sample from Hiroshima.
16 This was one of the last submissions to the project at a time of much change and growth in Eastern Europe.
17 A never ending supply of creativity was shown over the three years, often making me smile as I opened my post sat on the beach in Brighton.
18 Dobrica was a very active mail artist who I collaborated with many times through his fanzine, not the best of time in his country either which was seen in the work he produced.
19 More than once the changes in Europe were echoed in the project here a postcard of a hole in the Berlin Wall with grass from another hole in the wall.
20 Three years 329 samples 46 countries, exhibited in my home, covered by radio, television and national newspapers. More importantly though relationships started then, continue today and I continue to connect show and share creatively online and offline with people through ‘platform58’.
Mark Longbottom
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