| design58 | social media consultancy | huddersfield, west yorkshire, uk

Social Profiles in Print

This study is simple not scientific factual and surprising, based on The Guardian newspapers  Saturday Weekend Magazine.

Each issue holding 30 -40 pages of full and double page advertising spreads from a total of 80-96 pages. Aware that social media is part of everyday life there is little evidence in these pages.

The Following data has been taken from the Weekend Magazine on 14, 21, 28 May and 04, 11, 18 June.

The following details are specific to the publication of June 11.

Within the publication from June 11 out of the 30 major advertisers five had no Twitter presence and two were without Facebook presence.  The only evidence in the magazine of any social media presence was one Facebook  logo, one more than the June 18 publication.

Interesting to see a full page Starbucks advert without any suggestion of Facebook presence, 23,240,501 Likes on http://www.facebook.com/Starbucks.  The ad is seen in the following image from June 11, repeated on June 18 without the offer and again without evidence that they are active on Facebook.

In support of The Guardian Newspaper they provide a valuable online resource at http://www.guardian.co.uk .

Why aren’t there more logos in print with direction enabling engaging activity with the reader?  The audience is there waiting, businesses are engaging with their audiences online and learning more about themselves from this. Are the rest really waiting to see if it works?

If you do see any representation of any social networks in  print or on the streets in  shop windows, bars, bus or billboard ads. Please take a photo and post them on http://www.facebook.com/design58 we want to see who’s actively integrating what they do onine and offline whether multi nationals or sole traders.

We all have the opportunity to utilise the internet, lets share positive use and encourage more.