Moving forward socially
In the following post on Soical Media Explorer Jason Falls opens up what Clay Shirky is now writing about regarding his term ‘Cognitive Surplus’.
http://www.socialmediaexplorer.com/2010/07/08/questioning-shirkys-cognitive-surplus/
With evidence growing that building branded communities and viral marketing does not work and happens organically. [viral marketing a myth...]
Clay Shirky: How cognitive surplus will change the world
To quote Falls ‘we’re migrating away from (and our younger generations aren’t even starting on) TV addiction.’
This doesn’t result in all social technology use being of benefit globally, there are still going to be the good the bad and the ugly.
It wouldn’t be human otherwise, but amongst it all is real time engagement and collaboration rather than simple marketing and PR exploitation.
Social technologies provide the opportunity to help communities globally as well as our neighbours and families it doesn’t have to be one or the other. The choice is down to the individual reagrding the time available as stated throughout the post by falls and the talk by Shirky.
What do you think….
