Social Media and You
Slide1
Looking at the relevance of social media, to you, your business and your customers/consumers/clients focusing on the importance of conversation.
Slide2
What does social media mean to you?
Slide3
Making contacts and connections in communities is not a new concept
Slide4
People and community are more important to business than ever before.
Slide5
2005 saw an explosion in wall to wall to wall interaction.
Slide6
We have more and more interruptions in our day from marketing.
We have the ability to ignore these marketing interruptions and we do.
Slide7
We wrote letters and got junk mail, we wrote emails and got spam.
Now we write direct messages to people who opt in to our network for information.
Slide8
What happens when we do listen to our community?
What happens when a community is enabled, inspired and influenced?
What happens if we engage with an inspired community?
Slide9
They share the information with their friends, followers and fans.
Slide10
Be Genuine, authentic, informative and real.
Engaged networks and communities provide trust and loyalty.
Information travels much further when it is shared.
Relationships have become more important than marketing.
People want companies to be open and approachable.
Slide11
Conversations and discussions will happen without being initiated by the company.
Companies are hanging on to the thought that they are in control.
Listening will improve your knowledge of your audience.
Slide12
It is not about message but the conversation that follows.
Slide13
The slideshow shows how relevant social media is when developing conversations between businesses and their customers/consumers/clients, and how understanding your target audience you are able to deliver added value to a service that they can benefit from.
