Viral marketing a myth not a service
How can anybody state they provide viral marketing as a service, so much concentration is made on faking reality.
The reality being the viewers, friends, followers and fans make something viral not the agency creating the campaign. Marketing agencies can only develop a campaign that promotes a brand.
So much emphasis is focused on going viral; everyone wants to make something viral and along comes someone with a photo where a man looks like a thumb. This search gets 9,250,000 results on Google and a facebook group in appreciation having 11,056 members to date.
Marketers would love this sort of activity and can get this by focusing on friends, followers and fans rather than assuming viral actual can be developed. Viral is actually only word of mouth, how else would something be passed on so quickly. We can go back to Sharing Not Shouting, if you have something you believe in people will share your belief with their friends, followers and fans.
If what has been created is sharable then it will has every possibility to become viral whether its 45 million views or 450. Figures are dependent on end results, in some instances the 450 views or fans may have enough value for the purpose.
The important thing is not to focus on becoming viral; instead focus on creating added value for your friends, followers and fans who will repay you with added loyalty.
What do you think?
