Consumer care
Social media technologies are providing advertisers the opportunity to provide participation in their online activiities.
If only the last advertising agency on earth had looked ahead and considered the importance of the consumer online and how intrusive advertising has been when pushed constantly at them.
The video was created by www.fitc.ca
view their latest videos at www.vimeo.com/fitc
The Last Advertising Agency On Earth from FITC on Vimeo.
There is the opportunity to avoid advertising now, making the focus swing to understanding consumer needs and importantly consumer habits online. This can be seen in the importance given to social media monitoring by Gatorade the American sports drink owned by PepsiCo.
Within their soical media mission control they are not only able to monitor online trends linked to their product but interact and become a participatory brand. By communicatiing with their customer to better understand their needs.
See the full post on Mashable: Gatorade Social Media Mission Control
Monitoring social media activity is essential to understanding customers, clients, friends, followers and fans. Making it possible to provide a more effective service.
What do you think?
