| design58 | social media consultancy | huddersfield, west yorkshire, uk

Consumer care

Social media technologies are providing advertisers the opportunity to provide participation in their online activiities.

If only the last advertising agency on earth had looked ahead and considered the importance of the consumer online and how intrusive advertising has been when pushed constantly at them.

The video was created by www.fitc.ca
view their latest videos at www.vimeo.com/fitc

The Last Advertising Agency On Earth from FITC on Vimeo.

There is the opportunity to avoid advertising now, making the focus swing to understanding consumer needs and importantly consumer habits online. This can be seen in the importance given to social media monitoring by Gatorade the American sports drink owned by PepsiCo.

Within their soical media mission control they are not only able to monitor online trends linked to their product but interact and become a participatory brand. By communicatiing with their customer to better understand their needs.

See the full post on Mashable: Gatorade Social Media Mission Control

Monitoring social media activity is essential to understanding customers, clients, friends, followers and fans. Making it possible to provide a more effective service.

What do you think?

Viral marketing a myth not a service

How can anybody state they provide viral marketing as a service, so much concentration is made on faking reality.

The reality being the viewers, friends, followers and fans make something viral not the agency creating the campaign. Marketing agencies can only develop a campaign that promotes a brand.

So much emphasis is focused on going viral; everyone wants to make something viral and along comes someone with a photo where a man looks like a thumb. This search gets 9,250,000 results on Google and a facebook group in appreciation having 11,056 members to date.

Marketers would love this sort of activity and can get this by focusing on friends, followers and fans rather than assuming viral actual can be developed. Viral is actually only word of mouth, how else would something be passed on so quickly. We can go back to Sharing Not Shouting, if you have something you believe in people will share your belief with their friends, followers and fans.

If what has been created is sharable then it will has every possibility to become viral whether its 45 million views or 450. Figures are dependent on end results, in some instances the 450 views or fans may have enough value for the purpose.

The important thing is not to focus on becoming viral; instead focus on creating added value for your friends, followers and fans who will repay you with added loyalty.

What do you think?

Why you should start with “why”

Why you should start with “why”

Simon Sinek with a insightful presentation focusing on how people don’t buy what you do but why you do it.

More comments can be found here:
www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
www.holykaw.alltop.com/why-you-should-start-with-why

Sharing not shouting.

Marketing once upon a time was about pushing a product or service and making a shout about it, a much harder process now consumers can produce more online content than the marketers.  Whilst producing content they also share information within various communities and networks.

Social media should be used in partnership with traditional methods of promotion and marketing but always with the same basic values used.  Being generous, informative and authentic will help your message go much further than walking into a room and blasting your message through the p a system.

So if you have a product, service or message and you want to tell people about it. Wouldn’t it be better to share information with your audience or market?

By sharing your information with friends, fans and followers the likelihood that your message is shared to their network is far higher. Down to the basic trust and loyalty a social media community and or network can deliver, whether this is your network or the larger network your friends open your message to with positive referrals.

Help your fans, followers and friends to share your information by being genuine, informative and authentic in your delivery.  Make them not only pass on your message because they know you but because they believe in what you do.

Any thoughts please comment below

Why use the internet to complain about effective communication?

Communication is a key area of our lives and the internet provides an excellent resource for doing this.

Time and time again I see discussions on www.linkedin.com , where members of groups complain about social media and its use. It’s always intriguing but informative about them why they use a social media platform to do so.

In our homes, workspaces and pockets we have the internet and find it a very effective way to be connect, inform and purchase. So what’s the problem is it control?

Things have moved quickly over the last five years or so can be seen carrying on for some time yet at the same speed and maybe faster. Those who felt like they were in control now seem to fear this loss and not to their competitors either.

Far better to see businesses engaging and embracing not only their audience but their competition, collaboration is a most important attribute for survival not greed as previously tested on a global basis from the 1980’s onwards.

Its worth reading this post on www.simplyzesty.com by Tommy Collison a 15 year old on what social media [the internet really] means to him.

www.simplyzesty.com/social-media/social-media-eyes-smart-15-year/

The internet has many facets and so do we, its part of the fabric of all our lives and isn’t going to disappear. By being flexible we can embrace this to communicate more effectively and positively.

Any thoughts please comment below